business auditing
Our business growth audit assesses internal strengths and weaknesses in the organization,
and sets up metrics to allow management to monitor planning and execution.
The growth audit looks specifically at sales, marketing, and finance factors in
the context of the growth plan. The key determinants of success are: product positioning
(including differentiation); demand analysis; financial resource; and - one of the
most critical and overlooked areas of business - market entry timing.
If the business strategy is based on reaction to competitive activity, then differentiation
and market messaging are key.
If, however, the strategy is based on innovation, then being first and being right
can be more important.